PuzzleZoo.com

The toy curators at Puzzle Zoo were selling online with a Yahoo Store for over a decade. While the multiple brick-n-mortar stores gained revenue and a loyal, local following their online presence diminished and aged poorly. After talking to multiple Magento solution partners, Puzzle Zoo contacted Rocket Web in the summer of 2013 with a request to transform their online presence to a toy and collector online destination that would engage customers and create a fun shopping experience.

Working for Rocketweb.com, I was responsible for the online rebrand, the web store UI design and all illustrations, as well as the initial set of promotional sliders.

Visist the live site here.

The newly redesigned Toyzoo.com was the winner of the most transformed Magento site of 2013 on the Magento Awards.

• Client: Puzzlezoo.com
• Date: 2013-2014
• Services: Branding, UX-UI, Illustration

Close

UX-Talks.com

UX-Talks.com is a personal project that started as my final project to be presented on my Master's degree in Digital Strategic Design. As a designer working in the digital field of web design, e-commerce and branding for more than 10 years, I wanted to share some of the knowledge, experiences and tricks that I've learned throughout the years, with some of my fellow students, friends and other colleague designers, who haven't had much experience firsthand or sometimes have a hard time finding valuable information in spanish.

The initial idea for my project consisted in writing a short guide-book, in Spanish promoting the use of the 5 step methodology to tackle UX projects, the second phase of the project consist of a 2 day workshop in where, the students get to experience hands on the use of the 5 step methodology to solve a UX problem. The estimated date for the workshop is early February 2016.

Visit the workshop promo landingpage. UX-Talks.com

• Client: UX-Talks.com
• Date: 2015 - 2016
• Service: UX-UI, Branding, Web Design, Editorial Design

Close

Skinit.com

Working for close to 10 years for Skinit.com, I had the opportunity to maintain the overall brand look and feel,
as well as the web store, improving the UX, for current sections of the site and for all new product launches.

Product photoreal visualisation renderings, UI and icon design, illustrations, landing pages, seasonal assets
for promotional campaigns, emails, social media, and affiliate promotional banners, co-branded white label websites
collaborations with other brands, tradeshow graphics, event collateral, original art and illustrations for branded and unbranded licences
just to name a few of the things that I had the pleasure to be involved in this fun ride with the Skinit.com family.

On their website, you can see the latest iteration of the web site structure and product offering sections, that I've work on before leaving the company.

For more information visit Skinit.com

• Client: Skinit.com
• Date: 2006 - 2015
• Service: UX-UI, Branding, Web Design, Editorial Design, 3D rendering, Illustrattion

Close

Multicultural Health Foundation

Working along Cima.uno a San Diego-based agency leader in Hispanic media communications and Morzan.com
a Tijuana-based technology and Innovation firm, we created the communication infrastructure
for this new non-profit, including the brand development, overall look and feel for all collateral
and print media kits, as well as the look for their website.

As part of my intervention on the brand development included; investigation and benchmark analysis,
the creation of inspirational mood boards, different logo design iterations, color and font explorations.
As well as developing the brand guidelines and designing all print collateral and presentation materials.

Visit their web site for the live aplication of the brand identinty system.

MHFwellness.org

• Client: MHFwellness.org
• Date: 2015
• Service: Branding, Editorial Design

Close

Logosforsale.net

For over 10 years I've been designing logos, for all kinds of reasons. First of all, because I'm a logo junky,
ever since I was a kid I was always fascinated with all the brands in the supermarket, hand lettering, typography
or any kind of logo mark to be found on my surroundings.

After completing my formal education in graphic design, I started doing logos more as a hobby than a job,
I'm always passionate and thrilled about designing a logo, always looking for the right reason to redesign,
restructure, realign, or just entirely create a new conceptual sketch or idea for a new logo.

logosforsale.net started as a personal project in where I could showcase, promote and sell my passion for logo designing.
At the beginning I had the idea of running parallel sites one in Spanish and one in English to serve two demographics.
Now the logosforsale.net project includes a logo design book to showcase a collection of my logo work
and that way I can keep a hard copy for future reference.

For more info visit the live site at logosforsale.net

• Client: logosforsale.net
• Date: 2006-2016
• Service: Branding, Web Design, Logo Design, UX, UI, Icon design

Close

Morzan.com

Morzan Corporation is a Tijuana-based technology and Innovation firm, a leader in the creation of digital solutions
and IT innovations for private and government clients through Mexico and the South of California.

My role with Morzan.com started as an external Brand consultant, providing creative direction and support
in a myriad of projects, ranging from branding services, creative strategy, UX-UI, web design, online marketing
and business insights for internal and external clients.

For more info visit their website at Morzan.com

• Client: logosforsale.net
• Date: 2013-2016
• Service: Branding, Web Design, Logo Design, UX, UI, Icon design

Close

Rocketweb.com

Rocketweb.com is a Chicago-based company leader in the e-commerce sphere, specialists in the Magento platform.

Working for Rocketweb.com was a great experience from the get-go, I had the opportunity to collaborate in a few different projects,
( not to brag but one of them an award winning piece ) re-designing the entire UI for e-commerce websites, brand development,
site analysis, project scoping, and self-promotional brand collateral pieces to promote the company.

For more info visit their website at Rocketweb.com

• Client: Rocketweb.net
• Date: 2013-2015
• Service: Branding, Web Design, Logo Design, UX, UI, Icon design

Close

Empleonuevo.com

Empleonuevo.com is a Mexican online employment portal, that connects talent with potential employers, specializing in the manufacturing industry, with representation offices in all major border regions and industrialized hubs in the Mexican republic.

Empleo Nuevo has been in business for more than 15 years and has expanded from a "job board portal" to a national provider of career management and recruitment technological and cloud services.

For more info visit their website at Empleonuevo.com

• Client: Empleonuevo.com
• Date: 2013-2015
• Service: Branding, Web Design, Logo Design, Online Marketing

Close

Betheresandiego.org

Preventing heart attacks and strokes is doable. In fact, research has demonstrated that up to 70% of heart attacks and strokes can be prevented with appropriate treatment of risk factors. Be There San Diego is a learning community focused on providing you with the best information on how to keep your patients healthy and free of heart attacks and strokes.

Healthcare teams from across the region have come together in a collaborative effort to make this vision a reality. Together we do this through the following projects.

For more info visit their website at Betheresandiego.org

• Client: Betheresandiego.org
• Date: 2015-2016
• Service: Branding, Web Design, Event Marketing, Editorial Design

Close

InformePersonal.com

For more info visit their website at informepersonal.com

• Client: informepersonal.com
• Date: 2016
• Service: Branding, Web Design, UX design, UI Design

Close

kekitofactory.com

Kekitofactory.com

Photography by Roberto Arce © RARCEG

For more info visit their website at Kekitofactory.com

• Client: Kekitofactory.com
• Date: 2016
• Service: Branding, Web Design, UX design, UI Design

Close